by Jacqueline
(Baltimore, MD)
Automotive CRM
Offer classes on “how to” change oil, tires, breaks, or something simple for someone to do. You can make it gender specific if you want. When the clients come, you capture their information and add them to your automotive CRM system.
As most people won't want to work on their own car, they will take the class and have you do the work for them anyway.
By adding the attendees to your system, you can then market to them and establish your business as their "go to" mechanic when they need any work done on their car.
This allows you to gain new customers and began building a relationship so that they stay your customers.
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“I would recommend this program to absolutely anyone because it has definitely created loyalty! There is so much competition in larger cities and when we opened our second location in Burlington, IA we needed to do something to set our bakery apart. I can think off the top of my head at least 15 customers who eat here 4 days a week just because of the card, where as before they would come only once a week. It has really worked well for us and has created a word-of-mouth to where we don’t even have to “sell” it anymore. It has been a win-win for both our business and our customers.”
* Martha Wolf
The Ivy Bake Shoppe & Café