An automotive shop could offer "How To" classes...

by Jacqueline
(Baltimore, MD)

Offer classes on “how to” change oil, tires, breaks, or something simple for someone to do. You can make it gender specific if you want. When the clients come, you capture their information and add them to your automotive CRM system.
As most people won't want to work on their own car, they will take the class and have you do the work for them anyway.
By adding the attendees to your system, you can then market to them and establish your business as their "go to" mechanic when they need any work done on their car.
This allows you to gain new customers and began building a relationship so that they stay your customers.