Promote Your Best CRM Tools Through The Use of An EMC

Step 1:

Using the best CRM to get to know your customers can be a daunting task if you don't first grab their attention. Generally, the way a business gets their clients is through some form of advertising. Whether you are using radio, tv, internet ads, flyers, or word of mouth, you must be able to measure how much attention you are attracting.

Here is a list of questions to access whether you are effectively reaching your target market:

      Who is seeing your message?
      Where is your message being displayed?
      Is it being seen/heard?
      How many people see it?
      Is it unique?
      Is it current? Is it relevant to TODAY?
      What is the return on investment utilizing that form of advertising?
      What is your cost to acquire a new customer using that message?
      What is your cost per exposure by displaying that message?
      Who are the people that are receiving your advertisement?

If you don’t have an answer to even one of these questions, then how do you know how well your message is attracting attention to your business?

This attention grabber is just as effective... 

The SBA says that 85% of all sales a business does comes from a 5 mile radius of where your business is located. So, if you are advertising your business outside of that 5 mile radius, what are you doing?

You maybe wasting your money, that’s what.

Word of mouth it the best CRM method but, if you don’t have a buzz, then great signage is the next best thing.

Signage not only initiates an interaction with your customers but it also markets your best CRM tools in the process. Look at what the SBA has to say about signage

…“Electronic Message Centers are an investment in your business and provide the best and most cost-effective forms of paid advertising.

‘With an electronic message display, the owners typically see an increase in business of 15% to 150%. Using the smaller number, consider the following example.’

A small business generating $1,000 a day in revenue adds an electronic message center. The business soon increases by 15%, adding another $150 per day in total revenue. That translates into an additional $1,050 a week in revenue, or $54,600.00 per year…..

Businesses often select their advertising medium, and messages, based upon the cost per thousand exposures of their message to the public. ON this basis...

No other form of advertising comes close to matching the efficiency and cost-effectiveness, dollar for dollar, of an electronic message display.

Compare the figures below:

      Newspaper advertising - the cost on average is about $7.39 for 1000 exposures within a 10-mile radius of the business location.

      Television advertising - The cost on average is approximately $6.26 per 1000 exposures.
      Radio advertising - The cost is about $5.47 per 1000 exposures.

New LED electronic message center display - The cost is less than $0.15 per 1000 exposures. How?

Assume, for example, that you spend $30,000.00 on this type of system, and that its useful life is about ten years. The amortized daily cost of the message center would equal about $2.74. Add to this the daily cost of electricity for this new LED unit (approximately $0.20), thus giving your business a daily message center expense total of $8.82. With a daily traffic count of 20,000 vehicles passing your business, you would have a cost of less than $0.45 per thousand exposures (counting drivers only)!”….

    (EMC's cost have gone down significantly since the publishing of this report. Please use the estimated cost of the EMC for demonstrative purposes only.)

By having an EMC, you can answer those previous questions with certainty and know that you have complete control of your message and the attention that you attract. It has been proven that 1 in 10 people notice a traditional business sign, yet 9 out of 10 will see and read what is displayed on a Electronic Message Center.

Naturally, as your business becomes more established, more of your sales will come from repeat customers and fewer will be directly due to your sign. But that does not mean the sign has become unimportant. Studies show that on any given day, as many as 35% of the people passing your business have never seen it before and could become first-time customers because of your sign.

On the contrary, you must constantly remind your regular customers that you are there. You do this by building a relationship with those customers through the use of the best crm marketing tools available.

Step 2 shows you how…


Best CRM > CRM System

Best CRM > Home


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