Using the best CRM to get to know your customers can be a daunting task if you don't first grab their attention. Generally, the way a business gets their clients is through some form of advertising. Whether you are using radio, tv, internet ads, flyers, or word of mouth, you must be able to measure how much attention you are attracting.
Here is a list of questions to access whether you are effectively reaching your target market:
If you don’t have an answer to even one of these questions, then how do you know how well your message is attracting attention to your business?
The SBA says that 85% of all sales a business does comes from a 5 mile radius of where your business is located. So, if you are advertising your business outside of that 5 mile radius, what are you doing?
You maybe wasting your money, that’s what.
Word of mouth it the best CRM method but, if you don’t have a buzz, then great signage is the next best thing.
Signage not only initiates an interaction with your customers but it also markets your best CRM tools in the process. Look at what the SBA has to say about signage…
…“Electronic Message Centers are an investment in your business and provide the best and most cost-effective forms of paid advertising.
‘With an electronic message display, the owners typically see an increase in business of 15% to 150%. Using the smaller number, consider the following example.’
A small business generating $1,000 a day in revenue adds an electronic message center. The business soon increases by 15%, adding another $150 per day in total revenue. That translates into an additional $1,050 a week in revenue, or $54,600.00 per year…..
Businesses often select their advertising medium, and messages, based upon the cost per thousand exposures of their message to the public. ON this basis...
No other form of advertising comes close to matching the efficiency and cost-effectiveness, dollar for dollar, of an electronic message display.
Compare the figures below:
Newspaper advertising - the cost on average is about $7.39 for 1000 exposures within a 10-mile radius of the business location.
New LED electronic message center display - The cost is less than $0.15 per 1000 exposures. How?
Assume, for example, that you spend $30,000.00 on this type of system, and that its useful life is about ten years. The amortized daily cost of the message center would equal about $2.74. Add to this the daily cost of electricity for this new LED unit (approximately $0.20), thus giving your business a daily message center expense total of $8.82. With a daily traffic count of 20,000 vehicles passing your business, you would have a cost of less than $0.45 per thousand exposures (counting drivers only)!”….
By having an EMC, you can answer those previous questions with certainty and know that you have complete control of your message and the attention that you attract. It has been proven that 1 in 10 people notice a traditional business sign, yet 9 out of 10 will see and read what is displayed on a Electronic Message Center.
Naturally, as your business becomes more established, more of your sales will come from repeat customers and fewer will be directly due to your sign. But that does not mean the sign has become unimportant. Studies show that on any given day, as many as 35% of the people passing your business have never seen it before and could become first-time customers because of your sign.
On the contrary, you must constantly remind your regular customers that you are there. You do this by building a relationship with those customers through the use of the best crm marketing tools available.
“I would recommend this program to absolutely anyone because it has definitely created loyalty! There is so much competition in larger cities and when we opened our second location in Burlington, IA we needed to do something to set our bakery apart. I can think off the top of my head at least 15 customers who eat here 4 days a week just because of the card, where as before they would come only once a week. It has really worked well for us and has created a word-of-mouth to where we don’t even have to “sell” it anymore. It has been a win-win for both our business and our customers.”
* Martha Wolf
The Ivy Bake Shoppe & Café