If you understand and utilize crm services such as social couponing with the intentions of generating leads, you can see that the money that would have gone to advertising agencies, who by the way cannot guarantee results, is now going to the very customers that you want to attract.
Because in essence, that is all that social couponing is, is lead generation.
They may not be the "perfect" customer, but it gives you an opportunity to make them "your" customer.
The whole premise behind social couponing is to take the money that would have been used for advertising in print, radio, or tv and convert the money into discounts for your leads or potential customers.
You don't have to pay anything up front, for those businesses that are low in funds, and you are able to market to thousands of people in your area.
In internet marketing that is called a "goldmine", it is your list.
You just have to give them a reason to.
Some companies see thousands of new customers using this form of advertisement. But you have to know what to do with them once you have gotten them into your business.
Gone are the days that you can just send customers off and they will return. We have to work to earn people’s business more than ever before.
Not only are we working to combat competition in our own neighborhoods, we now have to battle competitors oversees.
We are a global society and no matter what the statistics say about people doing business within a 5 mile radius, they forget to mention that your computer doesn’t even leave your home and that the mail man delivers.
Oh, and the fact that the internet is open 24 hours a day, 7 days a week, and 365-6 days a year.
With all things being equal, we can compete on a personal level because that is the tie breaker when people chose where to shop and dine.
Because whether you like it or not, if you own a business, you are in effect a global establishment. And to compete on a global scale you have to understand people’s psychological needs as well as their buying habits.
That is what this site is here for. To show you what to do now that you have acquired a lead using crm services such as social couponing and have “shown them the ropes”, and by that I mean they know what you have to offer and what to expect from your business.
Now let’s look at how to turn a lead into a customer and keep them coming back. How can we show our customers and potential customers that we value their business and that we will continue to earn it by letting them know that we care about the relationship?
“I would recommend this program to absolutely anyone because it has definitely created loyalty! There is so much competition in larger cities and when we opened our second location in Burlington, IA we needed to do something to set our bakery apart. I can think off the top of my head at least 15 customers who eat here 4 days a week just because of the card, where as before they would come only once a week. It has really worked well for us and has created a word-of-mouth to where we don’t even have to “sell” it anymore. It has been a win-win for both our business and our customers.”
* Martha Wolf
The Ivy Bake Shoppe & Café