Gift cards are CRM Solutions to build brand recognition and brand loyalty.
In this day and time you need CRM program to help combat competitors. With competition as fierce as in any time in history, merchants face a daunting task when attempting to separate their name from their rivals.
How does one make their name stand out from the deluge of advertising from their competitors?
It is becoming generally accepted that advertising has been so overdone that the purchasing public has become numb and even jaded to traditional marketing.
Consequently, if a merchant is to make their name pre-eminent in a given market, he/she must reach out for other means than ads. Gift cards can help.
1.) Gift Cards are known in the retail industry as a “walking billboard”.
Assuming that a gift card is properly designed, the retail establishment is promoted and“identified with” every time a customer opens his/her wallet and/or purse.
2.) The mere existence of gift card displays throughout the store and at the checkout which are supplied with custom designed full color cards tends to help validate the establishment in the customer’s eyes. If not before, now the store has “arrived”.
3.) Each time a card is received as a gift, the aforementioned “agreement” is put in place. The recipient of the card now feels a bonding with the establishment; at least until the card value is redeemed.
Of course, the savvy merchant will have techniques in place to see that this does not happen. This cycling, in turn, promotes brand loyalty.
4.) It is inevitable that once a gift card program is purchased and set in motion, the gift cards will eventually find wide distribution.
This added promotion of the establishment will result in additional public awareness, brand identification, and consequently, sales.
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“I would recommend this program to absolutely anyone because it has definitely created loyalty! There is so much competition in larger cities and when we opened our second location in Burlington, IA we needed to do something to set our bakery apart. I can think off the top of my head at least 15 customers who eat here 4 days a week just because of the card, where as before they would come only once a week. It has really worked well for us and has created a word-of-mouth to where we don’t even have to “sell” it anymore. It has been a win-win for both our business and our customers.”
* Martha Wolf
The Ivy Bake Shoppe & Café