Direct marketing software, such as Connection CRM, offers a simple and professional way for businesses to create memorable relationships with their customers through follow up.
With the use of promotional, greeting, and postcards, that you can customize with your business logos, photos, or designs, your business will keep "top of the mind awareness" in the minds and hearts of your customers.
Creating relationships with your customers is vital in this ever expanding world of competitors selling similar products and/or services.
With Connection CRM, you can create campaigns that will send personal, customized promotional postcards, birthday cards, holiday cards, and thank you cards, to your customers AUTOMATICALLY.
Example: Let's say you are a car salesperson. You decide that when someone buys a car from you, you will send a pre-scheduled campaign of cards to your new customer.
The first card you will send will be a “Thank You Card”. The card will have a picture of you and your customer in front of their new vehicle purchase. Customers love taking sentimental pictures of significant purchases, such as the purchase of a new car.
Sending a personalized "Thank You Card" like that will serve two purposes:
2. They will remember you because you will be in the picture.
If they always remember you, who do you think they will call when they need to buy another car within the next five years?
When their friends discuss with them their plans to buy a new car, who do you think they are going to recommend?
Not you, if they don’t remember you. This is why you give them something to remember you by.
Within that same schedule you will also have preplanned a birthday card to go out on their birthday.
Studies have conclusively shown that a direct mail marketing program tied to birthdays provides one of the highest response rates of any form of advertising.
That schedule should also include mail outs on holidays, anniversary of their purchase from you, and any other personal day you know about that is special to them.
Building and maintaining customer relationships is what direct marketing software is at it’s best.
It helps to show appreciation for your customers for the reason that a customer that feels appreciated will continue to do business with you.
And if you haven’t already considered, appreciated customers are an excellent source of referrals. According to Microsoft, when it comes to mailings to loyal customers, you should expect returns close to 30 percent and up.
“The biggest single factor in the success of your direct market mailings is who you send your marketing pieces to.”
This direct marketing software alone, is so comprehensive in creating relationships, just sending personalized cards can solidify your business within your customers’ wallets.
You can even personalize each piece within a day of scheduling it to go out.
With the assistance of our business consultants, you can have a campaign set-up for your business in just minutes.
A great direct marketing campaign must have an attention grabbing message. Take a look at some of the creative mail pieces that we have found:
Let us know all the details of what you did, the before and after results, pictures of your campaign, and/or anything else that you can think of that could possibly inspire someone else.
If your submission is the best, we would Love to Buy You Lunch! We will be choosing winners 2x per month, so make it good.
Click below to see contributions from other visitors to this page...
Thank you referral card. Not rated yet
This card is sent to a customer or client that has referred another customer to you. You would send this card along with a gift, giftcard, or check. …
Refferals from past clients/ customers... Not rated yet
Here is a direct mail piece that I found that was soooo funny and amusing that I just had to share with everyone. I think that anyone recieving this would …
Restaurant CRM Direct Marketing Mail Idea... Not rated yet
This is a direct mail piece that one of our members sent out to their customers that signed up for their mailing list. This campaign had tremendous success …
“I would recommend this program to absolutely anyone because it has definitely created loyalty! There is so much competition in larger cities and when we opened our second location in Burlington, IA we needed to do something to set our bakery apart. I can think off the top of my head at least 15 customers who eat here 4 days a week just because of the card, where as before they would come only once a week. It has really worked well for us and has created a word-of-mouth to where we don’t even have to “sell” it anymore. It has been a win-win for both our business and our customers.”
* Martha Wolf
The Ivy Bake Shoppe & Café