Referral Direct Mail Greeting Card
Here is a direct mail piece that I found that was soooo funny and amusing that I just had to share with everyone.
I think that anyone recieving this would love it and referrals would surely come your way.
I love this piece because it is heartwarming as well as direct. It tells you a story and sells you at the same time.
Pure CRM Gold !
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“I would recommend this program to absolutely anyone because it has definitely created loyalty! There is so much competition in larger cities and when we opened our second location in Burlington, IA we needed to do something to set our bakery apart. I can think off the top of my head at least 15 customers who eat here 4 days a week just because of the card, where as before they would come only once a week. It has really worked well for us and has created a word-of-mouth to where we don’t even have to “sell” it anymore. It has been a win-win for both our business and our customers.”
* Martha Wolf
The Ivy Bake Shoppe & Café