Relationship Management For Your Coffee Hot-Spot

If you don't have a relationship management system for your coffee shop then how are you announcing your specials?

Coffee shops have become the new social hot-spot for people to gather and conduct informal business meetings, socialize and to just relax, outside of their homes.

A successful coffee shop will incorporate many elements to build a relationship with it’s customers and make them want to come back again and again.

The use of mobile marketing is one of those elements that can result in repeat business if you know how to use it. Here are some great ideas to get you started using text message marketing for your coffee shop.

Send daily specials via text or Picture-Text such as:

  • Free expresso shot.

  • Free upsize with text coupon.

  • Double points on customer loyalty card.

  • New syrup flavor(s).

  • Seasonal drink announcements.

  • Picture-Text of “Barista of the Week or Month”.

  • Picture-Text of “Customer of the Month”.

  • Sell excess pastries with a midmorning text coupon.

  • Send a text when the customer has accumulated enough points to earn free products or gift cards.

  • Unlike coupons, you can announce last minute specials each day to sell perishables. Less spoilage, more profits!

  • Announce book club meetings.

  • Give entertainment schedules.

  • Send Picture-Text of a perfect, warm cappuccino/hot chocolate/lattee on a cold morning.

  • Remind customers of Iced Drinks on a hot day.

  • Send Picture-Text of holiday gift items for sale.

  • Internet/hot-spot password for the day/week.

  • Catch that first coffee break with a 8:00am text offering a “phone ahead” order special.

  • Go Green! No paper coupons.

  • Run a “bring a friend get 50% off” special when it’s slow.

  • Text weekly trivia, “bring in answer for free upsize”

  • Use an additional Keyword to send out schedules and announce available shifts to employees.

    Using a relationship management tool such as mobile marketing allows you to build a relationship with your customer through instant communication. It entices your customer to come in when you want them to in addition to when they want.

    Don't forget to check out other ways to use a relationship management system to build relationships with your customers in our loyalty marketing section of this website found here.

    The ideas and suggestions found on the site are not exclusive to any one industry, so feel free to take a look around. We are sure you will find something interesting and creative for you to use to create an exciting campaign for your business.

    If you are interested in using some of the ideas found here or anywhere on this site, or are interested in obtaining a Mobile Marketing System for your business and you need help getting started or have questions, please feel free to contact us.

    Have A Great Idea or Story You Would Like To Add?

    Have you tried some of the ideas found on this site? Do you have a great idea of your own? Share it!

    Let us know all the details of what you did, the before and after results, pictures of your campaign, and/or anything else that you can think of that could possibly inspire someone else.

    If your submission is the best, we would Love to Buy You Lunch! We will be choosing winners 2x per month, so make it good.


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